You have to believe Nike Golf is expecting some big things out of Tiger Woods and Rory McIlroy in 2015. Woods should be healthy and well rested; while McIlroy will look to continue the momentum he’s created in 2014. If either or both players are able to play up to their capabilities, Nike is hoping its association will help to drive sale. For either player to live up to the advanced billing, it will have to start with their tee shots. McIlroy, who ranked third in driving distance (averaged 310.5 yards) in 2014, used his driver as a weapon. It helped him win two majors and more than $8.2 million in the past 10 months. He elected to switch out of his Covert 2 at last month’s Ryder Cup and into a yet to be released Vapor driver.
Nike announced it has more than one Vapor driver; in fact it’s coming to market at the end of January, with three. The Pro, Speed and Flex feature Nike’s FlyBeams, which stiffen the cavity back of the club, a re-engineered Compression Channel and FlexLoft 2, which facilitates the functionality of five lofts and three face angles within 15 different settings. According to Nike Golf, all of these technologies were developed to drive more energy to the golf ball for more distance, no matter the swing. But it will be Woods and McIlroy who it will be left to drive home the points to consumers by their respective performances.