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Home Daily Golf Briefs Daily Pulse for April 12, 2012

 

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Web Street Golf Daily Pulse
VOLUME 3, NUMBER 73                                                         
Thursday, April 12, 2012

ANY IDEA WHO SAID THIS? “Bubba plays golf unlike anybody else out here. Bubba plays the way we used to play with whiffle balls; he'll curve the ball and it's fun to watch. You catch yourself watching him play a little bit when you're playing with them.”

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BRAIN TEASER: In the last two years, no course has had more hole outs than Harbour Town Golf Links. Can you guess how many times Harbour Town has yielded a player holing out during tournament play last year? HINT: Its much more than you might think!

WE’VE GOT YOUR BACK: Perry Ellis International, Inc. has amended and expanded its license agreement to design, manufacture and distribute apparel and related accessories with Callaway Golf Co. The company will assume all distribution channels in the western hemisphere (US/Canada/Caribbean/Mexico/Central & Latin America) including sporting goods, national accounts, green grass, tournaments, specialty golf stores, and e-commerce channels. The company will continue to service better department & specialty stores, and the corporate wear market as per its original agreement with Callaway.

"Combining the strength of Callaway's brand around the world with our expertise in developing new geographies and channels of distribution presents unprecedented growth potential. We look forward to continuing a long and mutually beneficial partnership," stated Oscar Feldenkreis, President and COO of Perry Ellis International.

"The Callaway Golf and Perry Ellis International partnership has grown in scope and trust over the last several years," said John Melican, SVP Global Soft Goods, Callaway Golf. "This expansion represents another step forward in the global distribution of what we feel is the best line of authentic and performance-driven golf apparel available." 

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GOTTA FLY: Cessna Aircraft Company has become the newest member of the PGA TOUR Official Marketing Partner program, signing a three-year deal through 2014. Cessna becomes the “Official Business Aircraft Manufacturer of the PGA TOUR and Champions Tour.” Based in Wichita, Kan., Cessna, a division of Textron Inc., said it would utilize its relationship with the PGA TOUR for brand-building purposes, developing customer relationships and identifying new business opportunities. Cessna plans to host existing and potential customers at PGA TOUR tournaments in key markets. “In golf, elite players continually seek ways to increase their competitive edge. Similarly our customers use our aircraft as their competitive advantage to position their businesses to win in the marketplace,” said Roxanne Bernstein, Cessna’s senior vice president for marketing. “Our partnership with the PGA TOUR is a natural fit, as golf is a part of many of our customers’ personal lifestyles and, just like a business jet, a tool for doing business.”

KEEPING IT REAL: Finding good equipment has never been easier in golf. Finding a legit website isn’t as easy as it might appear. The U.S. Golf Manufacturers Anti-Counterfeiting Working Group announced the United States District Court for the Southern District of Florida has issued a preliminary injunction shutting down over 175 websites engaged in the sale of counterfeit golf products. The order marks one of the Golf Group’s most significant achievements in the fight against counterfeit golf merchandise sold via the Internet. Back in January it successfully disabled over 60 counterfeit websites.

The current lawsuit involves over 130 separate defendants operating more than 175 websites. The counterfeit golf merchandise previously featured on the subject websites included clubs, balls and accessories and visitors to these sites will now be redirected to a website displaying information regarding the preliminary injunction and other details of the legal action that is being taken. Both within the U.S. and abroad, the Golf Group has focused heavily on education and enforcement and is dedicated to curbing the manufacturing and sales of counterfeit golf products. It has worked on educating its consumers on how to spot and avoid fake golf products through its own website, www.keepgolfreal.com.

ANOTHER KICK AT THE CAN: Looks like the next chance some members of the media can take pot shots or second guess Tiger Woods will be at the Wells Fargo Championship, May 3-6, at Quail Hollow Club in Charlotte, N.C. Woods announced he intends to play the event as well as The Players Championship the following week. It would seem the only way Woods can win with his naysayers is if he does exactly that, win. If he is does, it isn’t out of the realm of possibilities the very same critics will quickly turn to singing his praise.

WEB GEMS:

I DO: Open champion Darren Clarke has married his fiancée Alison Campbell in a small beach wedding in the Bahamas. READ MORE>>>

NO TAKERS: Australia’s top tournaments are facing a Tiger-less summer of golf with no takers for the $2 million-plus appearance fee for sport's one-man economic boom. READ MORE>>>

MORE BUBBA: Before he became “a New Folk Hero,” as Sports Illustrated dubbed the Masters winner in its cover story this week, Watson was a young player with prodigious length who occasionally had issues keeping his emotions in check. The most talked about incident involving Watson happened in the second round of the 2008 Zurich Classic of New Orleans. READ MORE>>>

BACK TO BUSINESS: South African Louis Oosthuizen shrugged off the disappointment of his Masters play-off defeat to Bubba Watson to make a strong start at the Malaysian Open on Thursday. The former Open champion Oosthuizen, who narrowly missed out on his second major crown at Augusta on Sunday, showed no signs of a mental hangover as he shot six birdies and an eagle in an opening-round 66. READ MORE>>>

ANSWERS: Brandt Snedeker, defending champ of the RBC Heritage, said, “Bubba plays golf unlike anybody else out here. Bubba plays the way we used to play with whiffle balls; he'll curve the ball and it's fun to watch. You catch yourself watching him play a little bit when you're playing with them.”

Believe it or not, but in 2011, Harbour Town Golf Links saw 101 hole outs at what was then called the Heritage. It was the most on the PGA TOUR last year, not surprisingly. If you think it’s an aberration, think again since it happened 103 times in 2010! Remember the slogan, “These guys are good!”

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY MCANDREW AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF