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Web Street Golf Daily Pulse

VOLUME 1, NUMBER 225

Thursday, November 18, 2010

ANY IDEA WHO SAID THIS? “I hope he wins again because golf - and sports - are so much more interesting when he does. But for now, after what feels like the latest round of commercials - or infomercials - he is an old line. Not from the golf business. From show business: Shut up and sing.”

ON THIS DAY: In 2001, David Duval and Tiger Woods lead the U.S. to victory in World Golf Championships-EMC World Cup in Japan.

ONE DOOR OPENS AFTER ANOTHER CLOSES: Adams Golf signed Ryan Moore, who recently walked away from Scratch Golf, to an equipment deal. “We are excited to expand our relationship with Ryan, especially since he has carried some of our clubs in his bag for several seasons now,” said Chip Brewer, Adams Golf president and CEO.  “He is an exceptional talent and brings an already impressive record of achievement to our staff. He will be a great ambassador for our brand for years to come.”

Moore will play Adams Golf equipment, wear an Adams Golf hat and carry an Adams Golf staff bag. “I’ve been playing an Adams Golf driver and hybrid for the past several seasons and they have remained in my bag because they clearly perform,” said Moore. “The quality and level of technology Adams Golf puts into each and every club was evident from the first time I tried them. I’m excited about joining a company that is committed to developing world-class golf clubs and where I can make an impact.”

Moore was winless in 2010 but did finish 32nd on the PGA Tour Money List with earnings of more than $2.3 million. He had six Top 10 and 10 Top 25 finishes in 24 events played.

LOOK WHAT HAPPENED: Regardless of the industry or product, a company never knows how something new will be received until it goes to market. In golf there is an added element in the form of performance. Validation is a necessary and proven component towards ultimately seeking consumer acceptance.

Two more wins over the weekend on the LPGA and Sunshine Tours gave the new PING S56 irons 12 victories worldwide since it first arrived on Tour in late June, the company announced today. Its safe to say the product has overachieved early expectations. “We’ve never seen such instant acceptance and success for a new product on Tour,” said PING Chairman & CEO John Solheim. “We’re extremely pleased so many players have switched and seen immediate results. Our Tour reps are getting a lot of requests for the S56 irons right now from players all over the world. We’re more than happy to accommodate all the requests.”

In-Kyung (I.K.) Kim, a member of PING’s staff was the first to win on the LPGA Tour with the S56 irons at the Lorena Ochoa Invitational last week. The 22-year-old South Korean donated her $220,000 winner’s check to two charities, including $110,000 to the Lorena Ochoa Foundation. “When I read that I.K. had donated all of her winnings, I was touched by her incredible generosity,” said Solheim. “She was inspired to make the donation after meeting some of the children who attend a school set up by Lorena and her foundation. We’re proud to be associated with players like I.K. and Lorena who recognize the opportunity they have to give back to the game.”

Despite a brief existence the S56 irons have already created a significant story. More than 40 Tour players worldwide have switched to it since they debuted at Pebble Beach during the U.S. Open. Three PING professionals, including Gregory Havret and Louis Oosthuizen, put the new irons straight in the bag that week. Havret went on to place second, finishing one shot back. A month later, Oosthuizen dominated the British Open, winning by seven shots using the S56 irons. Three of the victories have come on the PGA Tour, where the new irons became the most-used model of any PING iron by the end of the season.

SCHOOL UNIFORM: Fairway & Greene and Zero Restriction is set to become the official apparel brands for Golf Digest Schools. "We are proud to be the official apparel brands for Golf Digest Schools," stated Andy Bell, President of Fairway & Greene and Zero Restriction. "We take a lot of pride in the heritage and authenticity of our brands and we believe the Golf Digest Schools are the perfect platform to reach our core consumer." READ MORE>>>

LOOKING FOR MORE: Tom Watson’s DVD instructional set recently surpassed the 25,000 mark and it isn’t looking to slow down anytime soon. A portion of the proceeds from all sales goes to the Bruce Edwards Foundation for ALS Research. Tom Watson Productions announced that it is selling the English language version of “Tom Watson - Lessons of a Lifetime” on Amazon Japan. The DVD program is prepared in the NTSC format and is region free to play on Japanese equipment. Watson also happens to be competing in the Dunlop Phoenix Golf Tournament in Miyazaki City, Japan that starts today. The instruction golf DVD program is also available for sale and international delivery on tomwatson.com

WEB GEMS:

DO OVER: It looks like Tiger Woods is working on a make over. Normally recluse when it comes to the public, he has taken on a new leaf. “Giving my son, Charlie, a bath, for example, beats chipping another bucket of balls. Making mac and cheese for him and his sister, Sam, is better than dining in any restaurant. Sharing a laugh watching cartoons or reading a book beats channel surfing alone. Some nights now, it’s just me and the kids, an experience that’s both trying and rewarding. Probably like the experience a lot of families have every evening around the world.” READ MORE>>>

A DIFFERENT PERSPECTIVE: Reconnecting implies that he had ever connected with them in the first place by doing something other than winning record-breaking numbers of tournaments, major and otherwise, shooting record-breaking scores. That was before we found out all the other scoring with all the Rachels. READ MORE>>>

IN CASE YOU MISSED IT: Tiger Woods in an interview Thursday on ESPN Radio's "Mike and Mike in the Morning" is opening up about his efforts to regain perspective and balance in his life after the car accident a year ago that sent his life into a tailspin. READ MORE>>>

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BEFORE WE GO: If you feel like you may have missed something from a back issue feel free to check out the archive section of the Daily Pulse, which includes an easy to use word search!

ANSWER: Mike Lupica on Tiger Woods

THE INFORMATION CONTAINED IS BELIEVED TO BE RELIABLE, BUT IT IS NOT GUARANTEED. THE OPINION EXPRESSED IS THAT OF TERRY O AND SHOULD NOT BE CONSIDERED A SOLICITATION TO BUY OR SELL SECURITIES IN ANY OF THE COMPANIES DISCUSSED WITHIN THIS NEWSLETTER. CONTENTS OF THIS NEWSLETTER MAY NOT BE REPRINTED OR REBROADCAST WITHOUT THE EXPRESSED WRITTEN CONSENT OF TMAC GOLF